Haven’t you ever though what is your Facebook fan worth? It’s an interesting question, because a lot of brand managers say ‘well, we’ve got 5K fans on our fan page, they seem to like our content, but what about sales?’. If you build a very strong relationship with your fans on Facebook and of course don’t spam them with all your ads but provide value to each fan, you will build a strong relationship with them. So, coming to me point, below you will see a very good presentation how Bulmers counted the value of each of their fans.
So each Facebook fan is worth £200 a year for Bulmers. How much is your Facebook fan worth to your brand?