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The Value Of A Facebook Fan (Case Study Bulmers)

Haven’t you ever though what is your Facebook fan worth? It’s an interesting question, because a lot of brand managers say ‘well, we’ve got 5K fans on our fan page, they seem to like our content, but what about sales?’.¬† If you build a very strong relationship with your fans on Facebook and of course don’t spam them with all your ads but provide value to each fan, you will build a strong relationship with them. So, coming to me point, below you will see a very good presentation how Bulmers¬†counted the value of each of their fans.

So each Facebook fan is worth £200 a year for Bulmers. How much is your Facebook fan worth to your brand?

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