18 September, 2018 How To Beat the OTA’s and Use Your Website To Tell Your Story In: Content Marketing, Hospitality, Marketing, Storytelling Tagged as: content marketing, hotel marketing, hotel storytelling, hotels, marketing, visual storytelling When we compete against Expedia and Booking.com we set ourselves up to lose. They have massive budgets and they are increasingly becoming masters at conversions. They've mastered the art of how to minimize the steps we take to book. However, the