There is a lot of talk going on around storytelling, right? A lot of marketers, hotel owners, business owners talk about storytelling; it seems like it’s one of those buzzwords. But it’s not. Everybody is doing storytelling in marketing; the
On today's episode I shared how best stories are told, how successfull companies communciate their stories and engage with your guests/clients. If you enjoyed this episode, you can subscribe to this podcast on iTunes, Spotify or Stricher. If you have any questions, please ask me anything
If you want to create an effective hotel story then you need to listen to this episode. I shared valuable ideas and tacticts you can use to create an effective story for your hotel. A great story inspires people to
There is a demand for amazing stories, we as human beings crave for more stories, let me clarify it; we crave interesting stories. Origin created a series of experiments in which consumers were shown items paired with either standart descriptions or more detailed
Boutique hotels are everywhere! There are now tens of thousands of these stylish and fashionable locations to stay at around the world, but what makes any one of these ‘special’? Why would I part with my money to stay just
We created an amazing story that we are very proud of. The story was created for Charmm Designs. We are excited about Charmm's story because it communicates exactly what the brand stands for and what their values are. Our challenge
Different people have different opinions about brand storytelling. Somebody can say that creating content that sells is storytelling; which is true. The way we see it at IQD is that there are different ways of communicating; stories that communicate to
We have great views, contemporary rooms, great food, heavenly cocktails, cool staff and did we mention great views? We are a much better hotel because we are the cheapest as well. It all sounds nice, right? Does it sound familiar? Yeah,
I found this great infographic about storytelling that I believe you will like. This is how brand storytelling evolved in the past 100 years. This new infographic by Kirsty Sharman helps us understand how brand marketing and communications has shifted to