Expedia reported a better-than-expected increase in fourth-quarter revenue, helped by higher gross bookings. However, the company's adjusted profit fell short of Wall Street estimates, due to higher expenses in the quarter. The company said gross bookings rose 8 percent to $16.10
According to reports, Airbnb is closing a deal to acquire Tilt for somewhere between $10m and $20m. A little background on Tilt It began in 2012 as a crowdfunding platform called Crowdtilt. While its rivals focused on use cases (GoFundMe: individual pursuits, Kickstarter:
eDreams Odigeo announces today it has acquired the Barcelona-based business budgetplaces.com, a hotel booking site that provides customers with access to accommodation around the world. Founded in Barcelona in 2003, Budgetplaces.com provides centrally located accommodation to travelers around the world. It
Airbnb made a lot of noise at its recent annual conference for hosts and guests. The announcements by Airbnb affect all hotel operators, marketers and revenue managers and should be the topic of discussion at upcoming marketing and operations strategy
I found this great infographic about storytelling that I believe you will like. This is how brand storytelling evolved in the past 100 years. This new infographic by Kirsty Sharman helps us understand how brand marketing and communications has shifted to
I don't usually write about basic Facebook Marketing but on a daily basis, I see so many adverts that are wrongly structured and I decided to help a few people understand social media advertising and of course increase conversions. So first
Mobile web and social media have grown dramatically in the past years and in fact, a recent study found that 97 percent of millennials post on social media while they travel. All that User-Generated content (UGC) is gold for hotels.
To increase brand awareness and to build brand equity you have to admit that you need extra pair of hands and brains in order to create a strategy, a story, a campaign and interpret data. The marketing world is constantly changing