I know what you might be thinking: right now, any cash is good cash. I understand. But if we compete on price, it is a race to the bottom because there is always somebody who is willing to do a
You might know, or not know that I don’t speak about politics or events that are happening around the world. For obvious reasons. But because it’s a topic that is on everybody’s mind and (nearly) every conversation is about Coronavirus
We live in a world where people are losing trust day by day. In a world of #FakeNews people are really cynical when it comes down to business leaders, journalists, and of course politicians. There is an ambivalence about building
There is a lot of talk going on around storytelling, right? A lot of marketers, hotel owners, business owners talk about storytelling; it seems like it’s one of those buzzwords. But it’s not. Everybody is doing storytelling in marketing; the
I always say, 'Normal is boring', because nobody pays attention to normal. Normal doesn't move things; people don't share average things with their friends, right? Can you imagine a friend going to the movies and coming back to you bragging about
There is a demand for amazing stories, we as human beings crave for more stories, let me clarify it; we crave interesting stories. Origin created a series of experiments in which consumers were shown items paired with either standart descriptions or more detailed
When we compete against Expedia and Booking.com we set ourselves up to lose. They have massive budgets and they are increasingly becoming masters at conversions. They've mastered the art of how to minimize the steps we take to book. However, the
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