How do you increase sales in an industry where the guests are solely focused on ‘coupons’ and ‘best deals’? You give them a different story to think about. We all know that the best strategy is to start with your
On this episode we speak about why the hospitality industry has a "NO SHOW" on Customer Experience. A study was done by Group XP quantifying the financial value of exceptional 360˚ brand experience. The irony is that few brands literally own
Our goal was to transform the Central Hotel London brand image, create an emotional story and rebuild a new web presence. To increase direct bookings there are different layers and aspects of the brand that needs to be addressed and implemented.
On this episode, I had a chat with LV ( Liutauras Vaitkevicius) from Good Hotel Group. We spoke about different issues in the hospitality industry and on how hotels (and brands) can go beyond just being a hotel. We discussed how Good
Content marketing I believe is a module that works and potentially will be the only way to build a profitable hotel. There is a lot of talk going around content marketing and a lot of hotels start to understand more the value of content marketing. I believe that the most important aspect in content is the mentality shift. Before we get into the mentality we need to understand what is content marketing and what we mean by content marketing. Content can be in different forms; website, blog, podcast, video, ebook, book, magazine there are hundreds of ways to create content.
Red Bull is not an energy drink company, they are a media company.Absolut Vodka is a media company.Choice Hotels are a media company.
When we compete against Expedia and Booking.com we set ourselves up to lose. They have massive budgets and they are increasingly becoming masters at conversions. They've mastered the art of how to minimize the steps we take to book. However, the
Boutique hotels are everywhere! There are now tens of thousands of these stylish and fashionable locations to stay at around the world, but what makes any one of these ‘special’? Why would I part with my money to stay just
Content marketing is a buzz term. We like to slap this word everywhere like it's a must say term. Everybody can pronounce content marketing and everybody can say that they do content. Right? The most important aspect in content is
There is a consistent battle against OTAs in the hotel business. The question is how do we improve direct bookings on our your website? Here are five ways that you can books your direct bookings. Optimize your design Make sure that