Design is very subjective. It's like our preferred style of clothes, our taste in cars and our definition of beauty. It's all very subjective. Most of us have a specific kind of style because we feel that it represents us as individuals.
Mobile web and social media have grown dramatically in the past years and in fact, a recent study found that 97 percent of millennials post on social media while they travel. All that User-Generated content (UGC) is gold for hotels.