Let’s admit it, there is a huge difference between creating average content for Instagram and creating beautiful content for Instagram. Creating average content for Instagram is what the majority of hotels and people do – take your smartphone out, shoot
In today's episode we had Antonia Robinson talk about how she manages PR, Influencers and Social for Preferred Hotels & Resorts. She shared with us how she uses influencers to promote the brand and increase brand awarness. You can find
On this episode I shared three things that hoteliers need to focus on if they want to thrive in 2020. We can achieve all our goals if we have a 'tunnel' vision, if we focus on the things that matter
On this episode I shared with you why I believe that building a meaningful and sustainable brand is fundemtnal right now, especially in the 2020 it will matter more than ever. I shared data and examples of how building a brand
We live in a world where people are losing trust day by day. In a world of #FakeNews people are really cynical when it comes down to business leaders, journalists, and of course politicians. There is an ambivalence about building
On today's episode we discussed why hotels spam people on social media. After having couple of conversations with people about what they don't follow hotels I decided to share their thoughts and my thoughts on how we can improve this. If
Alexander Novicov will be a Keynote Speaker and Moderator at Hotel Technology Innovation Summit in Dubai! This is a phenomenal event not to be missed! Alexander will share insights, case studies and ideas on how we can use emotions to increase
Alexander Novicov was a moderator for the conference on day two where he brought his positive and inspiring energy to the stage. He gave a speech as well about "How Emotional Marketing can Increase Sales'. Best Stay is the most
Alexander Novicov spoke at HOW Festival in Croatia. What is HOW? Well, Hotel Operations Weekend (HOW) is the only hotel operations Festival organized in Europe. It's a great festival with great speakers and panelists from across all of Europe. Alexander was
If you want to learn and grow your business, HOST 2019 is the place to be. The event will include different topics including Business Strategy & Growth, Technology & Innovation, Regulation, Finance and Tax and of course Marketing, Distribution and