There is a very negative energy currently attached to the travel and hotel industries. Of course, with the virus being here it’s understandable to a degree, but we can’t dwell on the past, we can’t stay in the past and
If we sell tomatoes, we speak about tomatoes, if we sell shoes, we talk about shoes, if we sell accommodation we talk about rooms. I believe this is the wrong approach in today’s noisy world. People are actively looking to block
Let’s admit it, there is a huge difference between creating average content for Instagram and creating beautiful content for Instagram. Creating average content for Instagram is what the majority of hotels and people do – take your smartphone out, shoot
We live in a world where people are losing trust day by day. In a world of #FakeNews people are really cynical when it comes down to business leaders, journalists, and of course politicians. There is an ambivalence about building
Alexander Novicov will be a Keynote Speaker and Moderator at Hotel Technology Innovation Summit in Dubai! This is a phenomenal event not to be missed! Alexander will share insights, case studies and ideas on how we can use emotions to increase
Alexander Novicov was a moderator for the conference on day two where he brought his positive and inspiring energy to the stage. He gave a speech as well about "How Emotional Marketing can Increase Sales'. Best Stay is the most
Alexander Novicov spoke at HOW Festival in Croatia. What is HOW? Well, Hotel Operations Weekend (HOW) is the only hotel operations Festival organized in Europe. It's a great festival with great speakers and panelists from across all of Europe. Alexander was
If you want to learn and grow your business, HOST 2019 is the place to be. The event will include different topics including Business Strategy & Growth, Technology & Innovation, Regulation, Finance and Tax and of course Marketing, Distribution and
Every single business has clients, every single successful brand has loyal fans and clients. The value that a customer who pays for a service, or a product, goes beyond that of a single transaction. Businesses have an opportunity to create
Boutique Lifestyle Hotel Summit is on the 22nd of May in London and we are inviting you to attend. It's a great hotel summit for people who want to learn and evolve in their industry. The summit will have some