If we sell tomatoes, we speak about tomatoes, if we sell shoes, we talk about shoes, if we sell accommodation we talk about rooms. I believe this is the wrong approach in today’s noisy world. People are actively looking to block
Let’s admit it, there is a huge difference between creating average content for Instagram and creating beautiful content for Instagram. Creating average content for Instagram is what the majority of hotels and people do – take your smartphone out, shoot
Every single business has clients, every single successful brand has loyal fans and clients. The value that a customer who pays for a service, or a product, goes beyond that of a single transaction. Businesses have an opportunity to create
On today's episode we had the incredible Regitse all the way from Berlin. Regitse is the founder of Room22 Agency and on today's episde she shared with us the importance of having a great story especially in the hospitality
On today's episode I shared three steps on how to build a hotel brand. Building a brand is vital if we want to increase direct bookings, loyalty and stand out from the competiton. If you enjoyed this episode, you can subscribe
Expedia reported a better-than-expected increase in fourth-quarter revenue, helped by higher gross bookings. However, the company's adjusted profit fell short of Wall Street estimates, due to higher expenses in the quarter. The company said gross bookings rose 8 percent to $16.10
Design is very subjective. It's like our preferred style of clothes, our taste in cars and our definition of beauty. It's all very subjective. Most of us have a specific kind of style because we feel that it represents us as individuals.