The best brand stories communicate emotions and authenticity. I understand that for the past 100 years marketing was all about ads, ego-boosting ads. Today, the world is moving at a fast pace. People don’t believe advertising any more and yet
We have great views, contemporary rooms, great food, heavenly cocktails, cool staff and did we mention great views? We are a much better hotel because we are the cheapest as well. It all sounds nice, right? Does it sound familiar? Yeah,