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When we compete against Expedia and Booking.com we set ourselves up to lose. They have massive budgets and they are increasingly becoming masters at conversions. They've mastered the art of how to minimize the steps we take to book. However, the
I talk a lot about content marketing, for example: Think Beyond Workshops, clients and potential clients, conferences, videos and on the web, so basically I talk a lot about content marketing because I'm passionate about it. I received an email this
Content marketing institute created this amazing infographic to show us how content marketing started. Content is not something new, It started back in 1732 by Benjamin Franklin publishing Poor Richard's Almanack to promote his printing business.
Content marketing is a buzz term. We like to slap this word everywhere like it's a must say term. Everybody can pronounce content marketing and everybody can say that they do content. Right? The most important aspect in content is
Mobile web and social media have grown dramatically in the past years and in fact, a recent study found that 97 percent of millennials post on social media while they travel. All that User-Generated content (UGC) is gold for hotels.