If we sell tomatoes, we speak about tomatoes, if we sell shoes, we talk about shoes, if we sell accommodation we talk about rooms. I believe this is the wrong approach in today’s noisy world. People are actively looking to block
During the previous years while we are all learning social media we created some myths about social. I believe that mentalities and beliefs about things is what is holding us back. In this interesting infographic it's interesting to see how
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When we compete against Expedia and Booking.com we set ourselves up to lose. They have massive budgets and they are increasingly becoming masters at conversions. They've mastered the art of how to minimize the steps we take to book. However, the
I talk a lot about content marketing, for example: Think Beyond Workshops, clients and potential clients, conferences, videos and on the web, so basically I talk a lot about content marketing because I'm passionate about it. I received an email this
Content marketing institute created this amazing infographic to show us how content marketing started. Content is not something new, It started back in 1732 by Benjamin Franklin publishing Poor Richard's Almanack to promote his printing business.
Content marketing is a buzz term. We like to slap this word everywhere like it's a must say term. Everybody can pronounce content marketing and everybody can say that they do content. Right? The most important aspect in content is