Everybody can build a business, not a lot can build a brand. On today's episode we talked about why it's important to build a brand not just a business. If you enjoyed this episode, you can subscribe to this podcast on iTunes, Spotify or Stricher. If
If somebody says he is a marketer, do you believe what he says? My guess is not that much. If they say they worked with John Lewis or Harrods? Automatically you will say they must know something or that they
We are exposed to about 5,000 ads per day says Walker-Smith, compared to 500 ads per day in the 1970s. If you live in London I would suggest you are exposed to 1,000 ads per day and in Cyprus to 100 ads
I found this great infographic about storytelling that I believe you will like. This is how brand storytelling evolved in the past 100 years. This new infographic by Kirsty Sharman helps us understand how brand marketing and communications has shifted to
Periscope is the new hot social media platform that everybody is talking about. Persicope launched 3 weeks ago and was bought by Twitter for reported 100million dollars. Periscope is the first live streaming platform and it's mind blowing. What this
A lot has been said about real time marketing now a days. I love real time marketing because it's instant and it's spontaneous. Don't get me wrong, it requires a lot of creativity, time and courage. What is Real Time
It baffles me that nearly half of businesses don't have a digital strategy and yet I hear companies complain that they don't get results from social media and online marketing. Here are 10 reasons that we believe you need a digital
New Video Blog on INSPIRE TO SELL is UP. ''The real question we should ask ourselves is why'' a lot of us know what we do, but very few people know why we do what we do. Advertising… Do you know why a lot of companies
Here is our video blog on quality is essential: Quality is a word that is abused, you can find thousands of articles about how important quality is, but if you have a look online on SME's 8 out of 10 companies' web presence
Each business on this planet has clients, right? Without clients, your business wouldn't exist. When people give you any kind of feedback you should always be grateful to them. Without feedback your business will never expand and improve. For example,