Marketing doesn't have to be aboyt lying and manupulating, it can be about making a change. It can be about making things happen. What used to work in the past doesn't work anymore. We can create campaigns that are alluring
We believe things that aren’t true because we sell ourselves different stories. I've sold so many stories to myself over the past 30 years that I've lost track of them all. The thing is, lying doesn’t pay off any more.