Here is a very interesting statistics for global facebook users. Have in mind each country has different analytics and users.
Each user thinks very differently, for example in the below analytics shows us that one of the top 3 ways consumers interact with brands is to Print off coupons. In Cyprus based on our internal recent research we discovered that 68% of users like a fan page to learn about brands news.
A very important part is that 73% of users have unliked brands because of brands frequent posts, so be careful. Imagine brands that post and to ‘sell’ via Facebook. This brings me to comment on the next question which is ‘ Why don’t you like brands on Facebook?’ 47% replaying that they clutter my newsfeed, again imagine if you sell your brand.