I found this brilliant infographic on Entrepreneur. Men and women use social media in different ways, that’s why it’s essential for marketers to identify exact target audience. Women and men have some interesting common points like Humor, Aspirational, Value, Celebrity and Endorsements. Women like Pets and Kids, Sentimental Themes were men like Action Themes, Car Themes, Sexual Themes.
It’s very useful infographic to save and think about when you create campaigns and pay per click advertising.
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