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Graph Search Explained

Many people wonder what is Graph Search for. I want to help you understand more about it.

”Find people who share your interests”

”Discore new music, restaurants and more”

”Explore your world through photos”

But how does it work?

The search bar on Facebook will suggest top search terms as you type in something. Search terms include all social objects: people, places, apps, pages and groups to help us as users to discover relevant things.

The results page returns unique and tailored to each user. This is an incredible relevant searcher. Results that are socially applicable to the searcher will be displayed higher in rankings. Also, brands that have been engaged with (check ins, reviews, liked etc.)bu the searcher’s friends will be more prominent in the result.

A fun fact: When social results are minimal, bing search results are displayed to supplement the search.

Can you advertise on Graph Search?

Advertising On Graph Search

Advertising On Graph Search

 

At the moment, the only option to advertise on Graph Search is through Sponsored Results. Sponsored results currently only display within the search barn auto-complete dropdown, but we believe these will eventually be displayed among the actual results.

I believe that brands that brands will be able to search data for Retargeted Ads as well later on. And of course a relevant similar to Google Search Result.

Optimize your brand for Facebook Graph Search

1. Add Open Graph Meta Data To Your Website

Open Graph Meta Data is essentially more tags in the <head> of your website. These tags are specific to sharing information on Facebook. Brands are able to tell Facebook how they want their content represented when shared. Control things like your page title, description and images that are displayed.

Here is a sample of Open Graph Meta Data code:

 Open Graph Meta Data

Open Graph Meta Data

 

2. Complete your Facebook fan page

Any fields that you left open, now it’s the time to fill them in. This includes fields such as address, hours, and anything else that may be missing. Facebook will be using this information to index your Page. Without all possible signals, Facebook might not serve up your Page in the social results.

3. Continue To Build A Fan Base

Many of the search results are ranked by total social connections. It’s simple basically, the more fans and engagement you have the more likely your brand will appear in the results. But buying fake fans or using some cheap tricks will not help you. The quality of fan base is still important, especially when attempting to reach this audience organically. In the future, Facebook may examine engagement of particular posts to determine search results as well.

4. Content, Engaging Content

Creating social connections between users is the key to receiving search results exposure. In the near future, we fully anticipate Facebook to incorporate page posts and fans’s comments. We also anticipate Facebook leveraging URLs that have been liked in  relation to the brand. This creates an incredible opportunity to drive people to your content, which can ultimately lead to more engagement.

Here is the URL for Facebook Graph Search. If you don’t have it yet, you can join Waiting List. 

 

 

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