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Episode 6: How To Build A Hotel Brand

On this episode we discoss how we can build a hotel brand.

I included a short segment from Seth Godins Interview where he speaks about how Marriot and Hilton and the rest don’t really have a brand. On the other hand how Nike build such an amazing brand that we all know what to expect if Nike would open a hotel. Unfortunately, we don’t know what to expect if Hilton started selling shoes tomorrow.

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