On today’s episode we had a conversation with Eric Jafari from Locke Living. Eric is EDYN property group managing director in addition to Locke’s Creative Director. He oversaw a £500 million development pipeline and the creation of each respective brand.
He shared with us the importance of creativity and why it matters if we want to increase our bottom line. We discussed how Locke Living differentiates and creates a different atmosphere in each Locke Living. Eric discussed with us why they have different collaborations with brands and the importance of working with brands that have a similar perspective.
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