Old marketing tactics don’t work not because I say so but because it has been proven over and over again. The sooner brands realize that the way they used to market themselves doesn’t work the better it’s for them. Adidas is leaving behind TV advertising as it seeks to quadruple its e-commerce revenues by 2020, Chief Executive Kasper Rorsted told CNBC. They target a $4billion growth by leaving TV. This shows us that things are changing dramatically and a lot of companies will be left behind because they didn’t want to change.
I would like to share with you two documentaries that are about brand storytelling. I always say, don’t believe everything that I say or somebody else says; question everything. That’s what we do at the agency. We test things, see what works, what doesn’t.
I’m a huge believer in giving value first; in emotional brand storytelling. That’s why I hope you will enjoy this two documentaries they are 20 minutes each.
What makes a good story?
Now that you watched them, you need somebody to execute the right way. That’s why we are the only company in Cyprus that does emotional storytelling the right way. You can contact us today, you can email me at [email protected] and I will get back to you.