In this episode we had a great conversation with Henrik Muehle about why luxury is on the rise and why it's important to understand that luxury doesn't mean that you need to break the bank. Henrik shared with us his strategies
Every single business has clients, every single successful brand has loyal fans and clients. The value that a customer who pays for a service, or a product, goes beyond that of a single transaction. Businesses have an opportunity to create
On this episode I shared my recent conversation with my mother about brands. It's important to understand why branding is important and why know than ever it's fundemental to build a brand. If you enjoyed this episode, you can subscribe to
On today's episode I talked about why PR is dead if we don't have the fundementals. If you enjoyed this episode, you can subscribe to this podcast on iTunes, Spotify or Stricher. If you have any questions, please ask me anything you would like on Instagram, Facebook or Twitter. You can
Different people have different opinions about brand storytelling. Somebody can say that creating content that sells is storytelling; which is true. The way we see it at IQD is that there are different ways of communicating; stories that communicate to
Content marketing institute created this amazing infographic to show us how content marketing started. Content is not something new, It started back in 1732 by Benjamin Franklin publishing Poor Richard's Almanack to promote his printing business.
We have great views, contemporary rooms, great food, heavenly cocktails, cool staff and did we mention great views? We are a much better hotel because we are the cheapest as well. It all sounds nice, right? Does it sound familiar? Yeah,
Design is very subjective. It's like our preferred style of clothes, our taste in cars and our definition of beauty. It's all very subjective. Most of us have a specific kind of style because we feel that it represents us as individuals.
I don't usually write about basic Facebook Marketing but on a daily basis, I see so many adverts that are wrongly structured and I decided to help a few people understand social media advertising and of course increase conversions. So first
I truly believe that every brand is a media company. The faster marketers understand it, the better chance they will have winning in 2020, 2030, 2040 etc. I always say that we all need to create amazing content in order to sell our