If you send email marketing newsletters you will want to reconsider the way you send your campaigns. Anti-Spam law is changing in the EU. A new set of rules called the General Data Protection Regulation (GDPR) is being introduced in
The end of the Facebook News Feed is here. In the beginning of the year Mark Zuckerberg shared his goal for 2018: “This will be a serious year of self-improvement and I’m looking forward to learning from working to fix our
Old marketing tactics don't work not because I say so but because it has been proven over and over again. The sooner brands realize that the way they used to market themselves doesn't work the better it's for them. Adidas
We hear a lot of experts and advertising agencies say; “Just go and post on Facebook”, “Run Facebook Ads” “Start an Instagram Account” and all your problems will be solved. If it was that easy don’t you think every single
In the agency world and especially in the marketing world there are a lot of lies. We say that people don’t believe in advertising, people don’t trust people any more never mind brands. Let’s back it up with data. According
Post it on social and they will come strategy obviously doesn't work. We all know that, if it was that easy everybody would be doing it. When we create content we always align our content objectives with our business goals.
With authentic marketing we can make a change, we can inspire a movement, help a potential client make the right decision. I believe that to sell one pair of shoes we have two options; 1) manipulate 2) story tell authentically.
The best brand stories communicate emotions and authenticity. I understand that for the past 100 years marketing was all about ads, ego-boosting ads. Today, the world is moving at a fast pace. People don’t believe advertising any more and yet
We believe things that aren’t true because we sell ourselves different stories. I've sold so many stories to myself over the past 30 years that I've lost track of them all. The thing is, lying doesn’t pay off any more.
I found this great infographic with ideas on how to create great infographics. We all can create one infographic but there is a huge difference between great infographics and average infographics. Here are 8 ideas on creating memorable infographics.