We are excited that our podcast has been nominated as one of the top 5 hotel podcasts in the world. We’ve never thought of winning an award or being nominated for our podcasts. Our goal has been and still is
This topic is a very heated matter… Some say design matters and others believe that it doesn’t really matter at all. Perhaps it is just pretty pictures and it’s not really that important.. So let’s think about it rationally and
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How do you increase sales in an industry where the guests are solely focused on ‘coupons’ and ‘best deals’? You give them a different story to think about. We all know that the best strategy is to start with your
Our goal was to transform the Central Hotel London brand image, create an emotional story and rebuild a new web presence. To increase direct bookings there are different layers and aspects of the brand that needs to be addressed and implemented.
There is a demand for amazing stories, we as human beings crave for more stories, let me clarify it; we crave interesting stories. Origin created a series of experiments in which consumers were shown items paired with either standart descriptions or more detailed
When we compete against Expedia and Booking.com we set ourselves up to lose. They have massive budgets and they are increasingly becoming masters at conversions. They've mastered the art of how to minimize the steps we take to book. However, the
I'm excited to announce that I will be speaking at Destination Hotel Resort & Spa Expo about "How to become the hotel everybody wants to visit". You will be inspired with new ideas, tips and insights on how your venue can stand out
Boutique hotels are everywhere! There are now tens of thousands of these stylish and fashionable locations to stay at around the world, but what makes any one of these ‘special’? Why would I part with my money to stay just
Whenever I hear that somebody is going out of business, I’m disappointed. It’s sad that somebody has to shut the doors and go home. It’s sad for the business owner that poured his energy, time and passion into it and