Our goal was to transform the Central Hotel London brand image, create an emotional story and rebuild a new web presence. To increase direct bookings there are different layers and aspects of the brand that needs to be addressed and implemented.
There is a demand for amazing stories, we as human beings crave for more stories, let me clarify it; we crave interesting stories. Origin created a series of experiments in which consumers were shown items paired with either standart descriptions or more detailed
When we compete against Expedia and Booking.com we set ourselves up to lose. They have massive budgets and they are increasingly becoming masters at conversions. They've mastered the art of how to minimize the steps we take to book. However, the
I'm excited to announce that I will be speaking at Destination Hotel Resort & Spa Expo about "How to become the hotel everybody wants to visit". You will be inspired with new ideas, tips and insights on how your venue can stand out
Boutique hotels are everywhere! There are now tens of thousands of these stylish and fashionable locations to stay at around the world, but what makes any one of these ‘special’? Why would I part with my money to stay just
Whenever I hear that somebody is going out of business, I’m disappointed. It’s sad that somebody has to shut the doors and go home. It’s sad for the business owner that poured his energy, time and passion into it and
If you send email marketing newsletters you will want to reconsider the way you send your campaigns. Anti-Spam law is changing in the EU. A new set of rules called the General Data Protection Regulation (GDPR) is being introduced in
The end of the Facebook News Feed is here. In the beginning of the year Mark Zuckerberg shared his goal for 2018: “This will be a serious year of self-improvement and I’m looking forward to learning from working to fix our
Old marketing tactics don't work not because I say so but because it has been proven over and over again. The sooner brands realize that the way they used to market themselves doesn't work the better it's for them. Adidas
We hear a lot of experts and advertising agencies say; “Just go and post on Facebook”, “Run Facebook Ads” “Start an Instagram Account” and all your problems will be solved. If it was that easy don’t you think every single