Every single business has clients, every single successful brand has loyal fans and clients. The value that a customer who pays for a service, or a product, goes beyond that of a single transaction. Businesses have an opportunity to create
This article is based on research, this is actually mindblowing. More than half of 18-65-year-olds booked their holiday based on Instagram posts, that's what researcher discovered. Almost a third of those surveyed said the biggest driver for choosing a holiday destination
We are excited to announce that our CEO, Alexander Novicov will be the keynote speaker alongside other inspiring and talented individuals at the Hotel Technology Innovation Summit in Amsterdam, Netherlands on the 28th-29th March. The Summit is for true visionaries and
We are excited that our podcast has been nominated as one of the top 5 hotel podcasts in the world. We’ve never thought of winning an award or being nominated for our podcasts. Our goal has been and still is
This topic is a very heated matter… Some say design matters and others believe that it doesn’t really matter at all. Perhaps it is just pretty pictures and it’s not really that important.. So let’s think about it rationally and
[spreaker type=player resource="episode_id=16464687" width="100%" height="200px" theme="light" playlist="false" playlist-continuous="false" autoplay="false" live-autoplay="false" chapters-image="true" episode-image-position="right" hide-logo="false" hide-likes="false" hide-comments="false" hide-sharing="false" ]
How do you increase sales in an industry where the guests are solely focused on ‘coupons’ and ‘best deals’? You give them a different story to think about. We all know that the best strategy is to start with your
Our goal was to transform the Central Hotel London brand image, create an emotional story and rebuild a new web presence. To increase direct bookings there are different layers and aspects of the brand that needs to be addressed and implemented.