On today's episode I shared my predictions for 2019. I believe that we can be proactive and win the game. f you enjoyed this episode, you can subscribe to this podcast on iTunes, Spotify or Stricher. If you have any questions, please ask me anything you
On today's episode I shared three steps on how to build a hotel brand. Building a brand is vital if we want to increase direct bookings, loyalty and stand out from the competiton. If you enjoyed this episode, you can subscribe
How do you increase sales in an industry where the guests are solely focused on ‘coupons’ and ‘best deals’? You give them a different story to think about. We all know that the best strategy is to start with your
On this episode we speak about why the hospitality industry has a "NO SHOW" on Customer Experience. A study was done by Group XP quantifying the financial value of exceptional 360˚ brand experience. The irony is that few brands literally own
On today's episode I share with you three tips on how to enhance your social media presence. Actually, we go beyond three tips and share with you one more idea that will help you increase engagement and ultimately bookings. If you
On this episode, I had a chat with LV ( Liutauras Vaitkevicius) from Good Hotel Group. We spoke about different issues in the hospitality industry and on how hotels (and brands) can go beyond just being a hotel. We discussed how Good
I will share with you four ideas on how to increase your reviews on TripAdvisor and Facebook for your hotel. Let's start off with the most important idea; it's provide exceptional customer service to the guest. This is the most important
Content marketing I believe is a module that works and potentially will be the only way to build a profitable hotel. There is a lot of talk going around content marketing and a lot of hotels start to understand more the value of content marketing. I believe that the most important aspect in content is the mentality shift. Before we get into the mentality we need to understand what is content marketing and what we mean by content marketing. Content can be in different forms; website, blog, podcast, video, ebook, book, magazine there are hundreds of ways to create content.
Red Bull is not an energy drink company, they are a media company.Absolut Vodka is a media company.Choice Hotels are a media company.
Welcome to our first episode of IQD Hotel Marketing Podcast. I'm excited to launch this podcast because I believe we can add value to each other and share interesting stories, case studies and ideas on how we can create meaningful content