Airbnb made a lot of noise at its recent annual conference for hosts and guests. The announcements by Airbnb affect all hotel operators, marketers and revenue managers and should be the topic of discussion at upcoming marketing and operations strategy
We have great views, contemporary rooms, great food, heavenly cocktails, cool staff and did we mention great views? We are a much better hotel because we are the cheapest as well. It all sounds nice, right? Does it sound familiar? Yeah,
Design is very subjective. It's like our preferred style of clothes, our taste in cars and our definition of beauty. It's all very subjective. Most of us have a specific kind of style because we feel that it represents us as individuals.
There’s no doubt that Booking.com already has the user base — and can increase it — to be successful in catering to unmanaged business travelers. Whether a loyalty program will turn out to be advantageous remains to be seen and
Mobile web and social media have grown dramatically in the past years and in fact, a recent study found that 97 percent of millennials post on social media while they travel. All that User-Generated content (UGC) is gold for hotels.