In this day and age, the worse thing we can do is pause all our activities and just keep posting content like nothing is happening. Not mentioning the problem is like not confronting the elephant in the room, and by
You might know, or not know that I don’t speak about politics or events that are happening around the world. For obvious reasons. But because it’s a topic that is on everybody’s mind and (nearly) every conversation is about Coronavirus
As I was doing our November reports, I noticed a pattern, there were a lot of bookings, but it didn’t cross my mind how many ‘a lot’ of bookings meant until I opened the calculator on my phone. This times
Alexander Novicov will be a Keynote Speaker and Moderator at Hotel Technology Innovation Summit in Dubai! This is a phenomenal event not to be missed! Alexander will share insights, case studies and ideas on how we can use emotions to increase
Alexander Novicov was a moderator for the conference on day two where he brought his positive and inspiring energy to the stage. He gave a speech as well about "How Emotional Marketing can Increase Sales'. Best Stay is the most
If you want to learn and grow your business, HOST 2019 is the place to be. The event will include different topics including Business Strategy & Growth, Technology & Innovation, Regulation, Finance and Tax and of course Marketing, Distribution and
We are really proud about our latest work for Central Hotel London. The reason why we are proud is because Central Hotel London is truly pushing their creative boundaries. In an industry where most hotels use copy/paste strategies for their
Last week I read an article that said Google is secretly launching a new booking experience. Well I had a look at what they are doing and noticed that the new site is a carbon copy of Google Flights and could
There is a demand for amazing stories, we as human beings crave for more stories, let me clarify it; we crave interesting stories. Origin created a series of experiments in which consumers were shown items paired with either standart descriptions or more detailed
When we compete against Expedia and Booking.com we set ourselves up to lose. They have massive budgets and they are increasingly becoming masters at conversions. They've mastered the art of how to minimize the steps we take to book. However, the