There is a lot of talk going on around storytelling, right? A lot of marketers, hotel owners, business owners talk about storytelling; it seems like it’s one of those buzzwords. But it’s not. Everybody is doing storytelling in marketing; the
This topic is a very heated matter… Some say design matters and others believe that it doesn’t really matter at all. Perhaps it is just pretty pictures and it’s not really that important.. So let’s think about it rationally and
Why would you want to work with us? Why would you want to hire IQD Agency? There are 68+1 reasons why but I will share with you just a few. The number is made up by me. I guess this
Marketing is the lifeblood in any business. Going into 2017 without a marketing strategy is like diving into the ocean and hoping for the best, hoping not to get eaten by sharks, hoping to have enough energy and air to get through
It's been a while since I wrote on this blog because I was focused a lot on alexnovicov.com blog for the past year. Now we decided to start creating more content (because content marketing is the only marketing left) on
Why do people follow certain brands on Twitter? Why would somebody follow your brand on Twitter? Here is a very interesting infographic on why people follow brands from Twitter. Surprisingly 55% because they like the brand, now we all know that
Our Q2 Socially Devoted numbers are in, and - surprise surprise - they show that Fans want to engage with brands. Customers increasingly prefer to voice their opinions and get answers to their questions on social platforms. In this quarter
I thought of sharing my favourite top 10 campaigns so far. What I love in an ad is authenticity and inspiration. Some of this campaigns are simply amazing, it's a no brainer why they went viral. I was inspired by
Social media report for UK from socialbakers. Average post engagement rate is 0.31%. Virgin media, Sky, Thomson Holidays and Asos are top 5 socially devoted brands in the UK.
I found this brilliant infographic on Entrepreneur. Men and women use social media in different ways, that's why it's essential for marketers to identify exact target audience. Women and men have some interesting common points like Humor, Aspirational, Value, Celebrity and