Many brands still see social as another broadcast opportunity and another way to shout to as many people they can. Unfortunately it doesn’t work like that. LookBookHQ created this amazing infographic to remind all us that attention is fundamental in marketing. Holding the user attention is harder than ever; 80% of visitors abandon a website in 5 seconds, an average consumer sees 5,000 messages per day.
Marketers are busy adding more and more noise, let’s make an impact, let’s think and go beyond just noise.
The same old stuff isn’t working. Data never lies.