On this episode, I had a chat with LV ( Liutauras Vaitkevicius) from Good Hotel Group. We spoke about different issues in the hospitality industry and on how hotels (and brands) can go beyond just being a hotel. We discussed how Good
I will share with you four ideas on how to increase your reviews on TripAdvisor and Facebook for your hotel. Let's start off with the most important idea; it's provide exceptional customer service to the guest. This is the most important
Content marketing I believe is a module that works and potentially will be the only way to build a profitable hotel. There is a lot of talk going around content marketing and a lot of hotels start to understand more the value of content marketing. I believe that the most important aspect in content is the mentality shift. Before we get into the mentality we need to understand what is content marketing and what we mean by content marketing. Content can be in different forms; website, blog, podcast, video, ebook, book, magazine there are hundreds of ways to create content.
Red Bull is not an energy drink company, they are a media company.Absolut Vodka is a media company.Choice Hotels are a media company.
Welcome to our first episode of IQD Hotel Marketing Podcast. I'm excited to launch this podcast because I believe we can add value to each other and share interesting stories, case studies and ideas on how we can create meaningful content
There is a demand for amazing stories, we as human beings crave for more stories, let me clarify it; we crave interesting stories. Origin created a series of experiments in which consumers were shown items paired with either standart descriptions or more detailed