We created an amazing story that we are very proud of. The story was created for Charmm Designs. We are excited about Charmm's story because it communicates exactly what the brand stands for and what their values are. Our challenge
When we speak to clients and potential clients the most common question and discussion we have is increasing sales. Working with different brands across different sectors we realised that different brands have different perception about marketing. When you want to increase
Different people have different opinions about brand storytelling. Somebody can say that creating content that sells is storytelling; which is true. The way we see it at IQD is that there are different ways of communicating; stories that communicate to
I talk a lot about content marketing, for example: Think Beyond Workshops, clients and potential clients, conferences, videos and on the web, so basically I talk a lot about content marketing because I'm passionate about it. I received an email this
Content marketing institute created this amazing infographic to show us how content marketing started. Content is not something new, It started back in 1732 by Benjamin Franklin publishing Poor Richard's Almanack to promote his printing business.