Many brands still see social as another broadcast opportunity and another way to shout to as many people they can. Unfortunately it doesn't work like that. LookBookHQ created this amazing infographic to remind all us that attention is fundamental in marketing.
This is a very interesting topic to me because a lot of times I think marketers and business owners think that rebranding will save their company or increase sales instantly. In my opinion, rebranding does help a lot if the
Here at IQD we love learning from the best and we always learn and monitor what successful brands do. There are a lot of patterns that we see in successful brands so today we decided to share with you five
John Lewis launched its much anticipated new Christmas campaign last week. It's funny how people are looking forward to seeing John Lewis ads every year because they know that they will get excited. Every single year, there are expectations from the
We would like to share with you some great adverts that are simple yet memorable.
We are exposed to about 5,000 ads per day says Walker-Smith, compared to 500 ads per day in the 1970s. If you live in London I would suggest you are exposed to 1,000 ads per day and in Cyprus to 100 ads